Elevating Athletic Wear for the Olympics
In a timely and strategic move, Skims has unveiled a limited edition Team USA collection ahead of the 2024 Paris Olympic and Paralympic Games. This collaboration is a blend of innovation, comfort, and style, designed to support and celebrate the athletes as they prepare for the global stage.
A Campaign to Remember
The campaign, shot by Greg Wales, features a lineup of decorated Olympians and Paralympians, including Sunisa Lee, Fred Kerley, Gabby Thomas, Jessica Long, Caeleb Dressel, and Nick Mayhugh. Posed against a vintage-inspired red curtain backdrop and the American flag, these athletes embody the spirit and strength of Team USA. Kim Kardashian, Skims Co-founder and Chief Creative Officer, expressed her excitement about the collaboration, emphasizing the shared mission of empowering individuals through innovative apparel.
Inclusive and Adaptive Designs
Our shared mission of empowering everybody really shines through in the collaboration this year with the addition of our men's styles to reinventing our adaptive intimates," Kardashian stated. The collection features a variety of pieces, including underwear, sleepwear, swimwear, and loungewear. Notably, this year’s lineup extends to include Skims Mens, Skims Swim, and Adaptive wear, ensuring that all athletes, regardless of their needs, have access to comfortable and stylish options.
Athletes’ Endorsements
Olympic gymnast Sunisa Lee expressed her excitement about the partnership, highlighting the brand’s ability to deliver on comfort, flexibility, and style. "As a long-time Skims fan, partnering with them for this campaign has been a dream come true. I’m so lucky that I get to experiment with my style while competing, but when I'm not in the gym I still want to look and feel great," Lee said. Track and Field Olympian Fred Kerley also shared his positive experience, praising the comfort and fit of the men’s underwear and loungewear. "I'll be wearing Skims non-stop while traveling, after practice, during recovery days, and more," Kerley mentioned.
A Legacy of Support
This marks the third iteration of Skims' collaboration with Team USA, following successful lines released during the Tokyo 2020 and Beijing 2022 Games. Kardashian’s connection to the Olympics is deeply personal, stemming from her stepfather Caitlyn Jenner’s illustrious career. Reflecting on her experiences, Kardashian said, "As I would watch the athletes compete, I would grow to understand the dedication and honor being a part of the Olympics embodied."
Redefining Athletic Apparel
Skims’ partnership with Team USA is not just about providing apparel; it's about enhancing the athletes' overall experience. By combining advanced materials and technology with stylish designs, Skims ensures that athletes are comfortable and confident as they compete. This collaboration is a testament to Skims’ commitment to innovation, inclusivity, and excellence.
A Winning Combination
As the athletes gear up for the 2024 Paris Olympics, they do so with the support of Skims, a brand that understands the importance of performance and style. This partnership not only elevates the athletes’ experience but also sets a new benchmark for the future of athletic wear. With this collection, Skims continues to empower and inspire, proving that comfort and performance can go hand in hand on the world’s biggest stage.
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