If content is king, then experience is the entire kingdom.
In a world where consumers scroll past a thousand ads a day, the brands that win aren’t the loudest—they’re the ones who make people feel something. They’re the ones that invite you in, immerse you in their world, and let you walk away with a story worth telling. That’s the power of experiential marketing.
At Kwento, we believe storytelling is everything. But what if you could live the story? That’s where experiential marketing comes in. It’s not just about selling a product—it’s about creating a moment. A feeling. A memory.
Here are the brands who are doing it right—and why we can’t stop talking about them.
1. Jacquemus x Monte-Carlo Beach
What happens when fashion meets fantasy? Jacquemus partnered with Monte-Carlo Société des Bains de Mer to transform Monaco’s iconic beach club into a dreamy, sun-soaked summer escape. Yellow and striped parasols, branded towels, and coastal glamour all tied back to their “La Croisière” collection.
Why it works: It wasn’t just a collab—it was a world. Jacquemus took over a space and made it a living brand story, perfect for content and conversation.
2. SKIMS x Mel’s Drive-In, West Hollywood
To mark the opening of its LA flagship, SKIMS partnered with the nostalgic Mel’s Drive-In, reimagining the space with a curated diner menu, neon branding, and a custom playlist. For five days, this 1950s diner became a Gen-Z fashion moment.
Why it works: SKIMS played with nostalgia, location, and aesthetic—creating an experience that was playful, photogenic, and hyper-shareable.
3. Rhode Skin Booth Pop-Up
Hailey Bieber’s Rhode skincare brand launched the Pineapple Refresh Cleanser with a one-day Skin Booth pop-up in West Hollywood. With minimalist aesthetics and interactive elements, fans could immerse themselves in Rhode’s signature look and feel—IRL.
Why it works: Rhode’s event felt like stepping into their Instagram feed. Minimal, clean, and aspirational—bridging the digital brand world with physical touchpoints.
4. OUAI St. Barts Sunset Beach Club
To launch their Hair & Body Mist, OUAI created a tropical oasis pop-up in London’s Covent Garden. Think deck chairs, palm trees, island scents, and a summer bar—bringing the St. Barts fragrance notes to life.
Why it works: OUAI made scent experiential. They didn’t just sell a product—they sold a place, a mood, and a feeling.
5. Prada Beauty — Paradoxe Flower Lab
For New York Fashion Week, Prada Beauty launched the Paradoxe Virtual Flower Lab—a futuristic pop-up featuring AI-generated fragrances, a curated flower market, and interactive body scans. Visitors explored scent, technology, and design through a fully immersive lens.
Why it works: Prada fused tech and luxury to create an unexpected sensory journey—positioning their fragrance as forward-thinking and unforgettable.
So, Why Does This Matter?
Because people forget ads—but they remember how you made them feel.
Experiential marketing is about making people part of your story. It transforms consumers into co-creators. And in an age of digital fatigue, these offline moments become the heartbeat of modern branding.
At Kwento, we’re not just marketers. We’re storytellers. We believe brands should be felt—through visuals, through words, and through real-world experiences that spark something deeper.
Want your brand to create a moment worth remembering? Let’s make it happen. Reach out via hello@kwentoagency.com.au
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